Marketing

Creating Patrons

Advertising CampaignsUnknown

Ideas for creating an advertising campaign. 10 excellent examples of video marketing.

Creating a Brand and PR Pla

 

Become An Influencer

Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture , or a brand unveiling new innovative product designs. If it’s an area we’re interested in, we automatically listen to some voices more than others. How to become that voice of expertise.

Give Away, Create an E-Book

WHY-EVERY-YOGA-TEACHER-SHOULDNumber One marketing tip. Give something for free. Making an ebook is a great way to introduce your work to others. Ebooks are an essential part of any successful inbound marketing program. This page provides 18 free ebook templates to help you start sharing with your knowledge.  Find out why every Yoga teacher should consider writing an e-book.

5 Marketing Tips for Successful Yoga Retreats and Events

A marketing professional for over 15 year marketing professional outlines the basic considerations, tips and other important and releveant information in promoting a yoga retreat.

Client Retention is key to building a studio, program or being a respected teacher. One of the most best tools to let a new client know you see them is a welcome letter. They have a 20% higher open rate than standard newsletters. Consider making them a standard practice. Read more.

30 Ways Yoga Teachers Can Make Money

Ideas for creating a sustainable income as a yoga teacher.

Documents

Create an Infographic

Here is how and templates to get you started.

Target Populations     yp_niche marketing flyer

Become familiar with the main populations you serve. Create a flyer that lists the classes they are geared toward that niche (population).

Targeting Specific Groups      yp_group discount

Market to different types of groups that may come to your area or maybe professional contacts you have. Some examples include: bridal showers, birthday party, gal’s/guy’s night.

Marketing: Make A Plan    yp_Sample Marketing Plan

Plans are a great references point whenever we are uncertain of what to do next, especially amongst the busyness of the day.

Working with Media

Creating Media Contacts

If you are new to town, have a special event, are opening a new studio, or starting a new yoga program letting the media is smart. You never know who may take an interest, especially with how ‘hot’ yoga is and so many folks engaged in it.

How to Write a Press Release

Cultivating local media contacts is a great way to promote yourself as a teacher, program or studio. A professional press release is the best way to let them know about upcoming events.

Getting A Gig

Applying

Whether a you are looking to obtain a job abroad or moving to a new location these are tips for presenting yourself to prospective studios, resorts, retreat facilities or other Yoga programs.

Tips on Branding Yourself, creating a cover letter and introductory package.

NOTE: Documents provided are voluntarily given as templates. You will want to look them over, adapt as appropriate, and/or have a lawyer examine them for you (if applicable). These templates come from various sources and are for you to copy and use as you wish.