Social Media

Social Media is here to stay. And no matter how images-3“un-yogic” it may feel to you, it is how folks keep connected. If you want to promote yourself it is essential for reaching the masses. It is often an easy way to keep in touch with your regular students in between your face-to-face contactUnsure what all the social options are and what they are for? Check this out!

Guidelines

I. Knowing your niche can be a guide for your social media plan. If you want to keep a certain image consider having a business account and a separate Facebook page, Twitter, Instagram, etc. for personal use.

II. Tend to get sucked in? There is even a tool to assist you with managing your time on the web, Rescue Time.

III. Social Media Addict? Also be aware of when you are doing social media. Did you try to sneak in a “like” while students are in Savasana? How would you feel if a teacher was checking on responses to a tweet while you trying to kick up into a handstand?

IV. Should I start additional channels? 9 questions to ask yourself before putting in the effort in creating a new channel. 

V. Be consistent with your appearances on social media. Keep the posts relevant, interesting and valuable to your social media tribe. When your posts educate, entertain, inspire and inform with a consistent message folks are likely to start seeing you as an expert. There is even a service now to assist you in organizing the content, Edgar.

VI. Here is a social media checklist for multiple channels to get you started.

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Not sure When to Post, so you can get noticed???? A marketing firm created this info graphic according to most commonly accessed times for social media streams.

Pointers

Here are few pointers from social media experts with links to full write ups.

Social Media Lingo images-2

#Hashtags are often used to make it easy to find a person, place or thing. Keywords in your message are hyperlinked by using a # before the word. Make them easy to spell and memborable. Follow or check to see if it is already being used at Social Mention and Sprout Social. More on #.

Questions ??? to assist you in creating a social media plan.

Facebook Marketing Tips & Tricks  images-2

 

 

What is Twitter Really All About?

The main purpose of Twitter is to send out short, concise (140-characters) messages, know as “tweetsUnknown.” They can be updates on your life, work, interesting facts you come across or other valid information to pass along. Find more on Twitter here.

 

Visual content is much more likely to get your post noted on any media. So be selective on the image you are conveying. The placement of will ideally instigate folks to check out more about you. Want to make one of those cool info-graphics check out HubSpot templates.

Instagram versus tumblrInstagram is literally an instant image/message. If you want to elaborate on the image or multiple images use tumblr.

UnknownHow to use Snapchat.

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To Blog or Not to Blog?

Keep track of the tweets or Facebook posts that seemed to resonate with folks most. Use the image to elaborate in tumblr or if it is more about writing out a thought/concept create a blog. Check out this formula for creating a blog post, and a blog title. Is the content you are creating educational for others? You can also post it on LinkedIn Publisher. 

 

Storytelling is one way to get a point across. Here are Pixar’s 22 Rules to Phenonmenal Storytelling. Whenever you create content consider all the subjects associated with it. Use those as hashtags. Also come up with a list of posts you can make across various social media sites linked to promoting your content.                                                                                              How to tell a story with Instagram.                       images                        

*Some examples to inspire you.                                      ** Tips to improve your writing.                   ***Common blogging mistakes                                                                 to watch out for.

More Resources

All Social Media

images-2Media marketing tips from the pros.

What is a Hashtag?

How to use a hashtag. Make up your own. theYoke did… it is [Y]

Videos

Instagram:Dos & Don’ts 

Tips from the Yoga Girl, built her following through Instagram. How to write a good Instagram caption.