Strictly Business

What's the biggest challenge to opening a studio (or running a Yoga program)?

“The pressure to be it all,” notes Bill Giebler. “You have to be CEO, human resources, marketing director, accountant, lead yoga teacher, and often the person at the front desk. My reccomendation: Figure out which part of your job you excel at and love doing, then outsource the rest While it can sound scary to rely on other people, many studio owners have increased profits and brought more joy into their job by focusing on their natural talents.” [source:YogJournal, June 2016]

Whether you are a teacher, studio owner, or program director you wear many hats. This section of The Office is here to assist you with which ever hat you are wearing at this moment. Are you a first time manager? Here a few tips to get ya going.

Client retention is key to building a studio, program or being a respected teacher. One of the most best tools to let a new client know you see them is a welcome letter. They have a 20% higher open rate than standard newsletters. Consider making them a standard practice. Read more.

Documents you may need. These documents are voluntarily given as templates. You will want to look them over, adapt as appropriate, and may wish to have a lawyer examine them (if applicable). These templates come from various sources and are here for you to copy and use as you wish.

Liability Question you may have. Information videos related to liabiltiy considerations in teaching, running programs or owing a studio are also provided. NOTE: Some of the resources offered are through organizations that require a membership to review their materials.

Are there other business aspects you would appreciate resources on? Let us know. Do you have a document that has been helpful to you for your teaching or running a yoga program? If you would like to share this resource including any details on how you use it in your business. We will note you as the source if you would like. Thank you.